Fold In and Going MAD at ITATs
Part of the ITATs management team had the pleasure recently of meeting of the long-time editors of MAD magazine Nick Meglin. Mr. Meglin retired some time ago from his long tenure at the satirical periodical and he told some great stories about his time.
I grew up reading MAD and took a lot of inspiration from the wonderful illustrations that filled the pages and if I had to admit it went a long way in developing my “what me worry?” sense of humor. One of my favorite parts of the magazine was the “Fold-In” segment that were created by illustrator Al Jaffee.
A Mad Fold-In consists of a single drawing, with a paragraph of text underneath, and a panel across the top with a question. Each Fold-In also features instructions on how to manipulate the Fold-In, as well as a picture illustrating the procedure. Under the instructions are two arrows labeled “A” and “B”. When the paper is folded so that points “A” and “B” are touching, the remaining unobscured text underneath the picture becomes the answer to the question, and the picture itself changes into a fresh image reflecting the new text, as the middle 50% of the drawing vanishes.
You have to admit you have to be pretty creative to be able to draw this and pull it off correctly. Good job Al. Be sure to check out the NYT article to see more!
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